The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show — the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).
Developed to meet the evolving demands [...]

Always keeping you informed of the latest from Toyota – You can always stop by Atlanta Toyota for more information.
Toyota to Boost North American Production Earlier Than Expected
College Graduates Offered Additional $1,000 on Select New Toyota and Scion Vehicles
Toyota Announces Opening of First Pipeline-Fed Hydrogen Station in the United States
Toyota to Boost North American Production [...]

Whether you are a high school or college student making an investment in a car or a parent looking to invest in an affordable safe car for your child who is about to join the driving forces or graduate, there are many safe and affordable options with that first [...]

Lots going on the Toyota front - your source for the latest on a brand that is focused on one thing – you.

Toyota to Move Forward with Japan Car Production for Most of May
Scion tC Receives Five Star Overall Rating for Crash Tests
The Environmental Protection Agency Recognizes Toyota for its Commitment to Environmental Excellence

Toyota to Move [...]

With the recent turmoil in the Middle East, we are hit again with aggressive fuel charges. The reality is fuel prices will continue to go up and down, and they will continue to rise. What do you do?
Fuel efficiency needs to come from all ends – manufacturers, dealers and [...]

The Insurance Institute for Highway Safety (IIHS) announced last week that seven Toyota and Scion vehicles were among 66 winners of Top Safety Pick awards for 2011.
· Avalon
· Corolla
· Highlander
· Sienna
· Venza
· Scion tC and xB
Responding to the announcement, Toyota said it “is pleased to have received eight IIHS [...]

Okay, so what is still on your list? Or have you not even started yet? Christmas is 4 days away, so you deadline-pushers (that would include me), stop despairing. These quick tips can help you survive another holiday season and elate your friends and family as well.
1. Do your online shopping TODAY. If it’s important [...]

So a new car might be out of the gift budget, but there are so many ways to bring a little joy and functionality to your family and friends lives.Here are some ways that you can think outside of the box and get some solid holiday shopping done at the St. Augustine Toyota lot.
Service/Parts Gift [...]

Fuel efficiency is a critical need for our customers and the 2011 Toyota Prius is leading the pack. The Environmental Protection Agency (EPA) says that with EPA ratings of 51/48 mpg in the city and on the highway, it’s the most fuel efficient car available in the United States.

The Prius’ high fuel economy rating is [...]

Swagger Wagon Supreme made its debut at the SEMA Show. If you have not checked out all-new 2011 Sienna SE on YouTube Swagger Wagon video that has attracted over seven million views, the Swagger Wagon is pushing traditional boundaries of the minivan identity.  To even push it further, Toyota partnered with B.A.D. [...]