The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show — the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).
Developed to meet the evolving demands [...]

Lots going on the Toyota front - your source for the latest on a brand that is focused on one thing – you.

Toyota to Move Forward with Japan Car Production for Most of May
Scion tC Receives Five Star Overall Rating for Crash Tests
The Environmental Protection Agency Recognizes Toyota for its Commitment to Environmental Excellence

Toyota to Move [...]

Microsoft Corp. and Toyota Motor Corp. announced yesterday they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform. Telematics is the fusing of telecommunications and information technologies in vehicles; it can encompass GPS systems, energy management [...]

With the recent turmoil in the Middle East, we are hit again with aggressive fuel charges. The reality is fuel prices will continue to go up and down, and they will continue to rise. What do you do?
Fuel efficiency needs to come from all ends – manufacturers, dealers and [...]

Fuel efficiency is a critical need for our customers and the 2011 Toyota Prius is leading the pack. The Environmental Protection Agency (EPA) says that with EPA ratings of 51/48 mpg in the city and on the highway, it’s the most fuel efficient car available in the United States.

The Prius’ high fuel economy rating is [...]

Toyota global EVP Uchiyamada announced this week that Toyota will launch six all-new hybrid vehicles before the end of 2012. The Wall Street Journal, citing a Toyota official in Detroit, said that the six new hybrids would include two luxury brand Lexus vehicles and four Toyota models.

· Prius PHV - plug-in version of the Prius

· [...]