New MSRPs announced by Toyota
Toyota has announced the manufacturer’s suggested retail prices for the 2012 Yaris, Sequoia, Tundra and Sienna.
St. Augustine Toyota is excited to carry these models in the future and will keep you updated on any new details.
The Yaris liftback has an all-new design entering its second generation. The Toyota Star Safety System is standard again this year and models will have many enhancements including an SE model with enhanced tuned suspension.
From Toyota:

2012 Yaris at Lollapalooza Credit: Joe Bruzek: Cars.com and USAToday
Yaris will continue to be an excellent value with more than $1,000 of additional standard equipment. Pricing for the all-new 2012 Yaris will be comparable to a Convenience Package-equipped current generation Yaris. The base MSRP will range from $14,115 for the L grade three-door liftback with a five-speed manual transmission to $17,200 for the SE grade five-door liftback with a four-speed automatic transmission. The prices for the 2012 Yaris will go into effect with the start of production on August 31.
The 2012 Sequoia increases towing safety with a Trailer Sway Control system added as standard equipment. The Sequoia will also feature a new Blind Spot Monitor on the Platinum grade. With a sleek interior the Sequoia will feature black upper instrumentation panel and black carpet. Toyota will also offer a new exterior color, Sizzling Crimson Mirca.
From Toyota:
Pricing on most Sequoia models remain unchanged. The MSRP for the 2012 Sequoia ranges from $40,930 for the 4×2 SR5 with a 4.6-liter V8 to $61,805 for the 4×4 Platinum grade equipped with the 5.7-liter V8, reflecting an increase of $239, 0r 0.4 percent. Prices for the 2012 Sequoia will go into effect beginning with its start of production on August 29.
The 2012 Tundra full-size pickup features styled steel wheels as standard with a stylish black upper instrumentation panel and black carpet. Other standard features include a Cold Area Package, daytime running lights and heated mirrors. The Limited grades now include a backup camera and an available Super White exterior color.
From Toyota:
Pricing for the 2012 Tundra ranges from $27,115 for the 4×2 Tundra Grade Double Cab V6 with a five-speed automatic transmission to $43,345 for the 4×4 CrewMax Limited with a 5.7-liter V8 and 6-speed automatic, reflecting an increase of $348, or 1.1 percent. Prices for the 2012 Tundra will go into effect beginning with start of production on September 1.
Not much has changed on the Sienna but the value remains the same.
From Toyota:
Pricing for the Sienna will range from $24,520 for the front-wheel-drive Base grade to $40,570 for the all-wheel-drive Limited, reflecting an overall increase of $174 or 0.5 percent. Prices for the 2012 Sienna will go into effect beginning with the start of production on September 6.
The MSRPs do not include the delivery, processing and handling fee.
St. Augustine Toyota is your local Toyota dealer located in St. Augustine, FL. Your satisfaction is our goal!
Call 904-797-8800 or toll free 1-800-622-4888 and speak to our friendly staff today! Learn about our latest Toyota Specials, set up an informative test drive, get details on any vehicle, request a brochure, schedule a service appointment, discuss your trade-in or even talk financing on your next car. We are here to help you.
Still deciding on which Toyota you’d like to be driving? Searching for OEM factory rebates? Are you comparing lease programs or internet specials? Maybe you simply want our best price on a new or used car? For all of this and more, look no further than Lighthouse Toyota. Our team is made up of professional associates that offer you a no-pressure environment and operate with the quality you’d expect from a Penske Automotive dealership. We look forward to helping you with your next new or used car purchase.
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